A Couple Monday Links
Sanjay Anandaram at The Starup Journey has a great article on why a business plan is so important.
A plan is a guiding light. A plan is not something that is done once a year to develop a fancy report. And then forgotten. In fact, a plan is a very live document undergoing constant change and revision.
The always interesting Liz Fuller at Business and Blogging has a great story about a business that recognized it was in trouble financially and reached out to the community to help keep the doors open. The owner of the business reached out through their business blog and found the help they desperately needed.
Katie’s story is a heartwarming example of the power of community and connection that can be built through blogging. Customers genuinely want to help your business and will reach out if they know you are in need.
‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software
Hi ‘Chelle
Thanks for the link! I’m glad you enjoyed the post - it’s one of my favorite stories that I’ve heard lately!
Liz
Not a problem, Liz! I thought it was a great story.
I find myself checking on several small businesses on my drive in and out of work everyday, there’s one in particular that has their myspace page on their marquee. I’ve thought a few times about stopping and talking to them about how that’s working for them and what other types of social media they’re using to bring in customers.