Strategy

Friday TV: Start-up Junkies

Start-Up Junkies If you’re looking for a little Friday distraction or are curious what it looks like inside a venture-funded startup, set aside a few hours and catch some episodes of Start-Up Junkies on Hulu.com.

Start-Up Junkies is very reminiscent of the 2001 movie Startup.com, also a fun technology start-up documentary about the first Internet boom of the late 90s.

Both Start-Up Junkies and Startup.com  are interesting to watch, especially if you are a budding entrepreneur looking to raise a bunch of money and enter the sleep-deprived, fast-paced world of getting a technology company up and running quickly. They give you a good view into the stress involved, the personalties you will come across, and what it is like to be responsible for starting a company with someone else’s money. There are good lessons to be learned and plenty of “what not to do” moments.

Enjoy!

–Noah Parsons
COO
Palo Alto Software

Lessons the pros learn and share

I regularly post on this blog about the importance of accurate spelling and correct grammar. It is an ongoing issue for everyone who works with the written word; in education, in any publishing media, in all facets of business, etc.

But don’t think for a minute that I’m preaching from some high seat of perfection. I regularly have my blog posts reviewed by the other two members of our Documentation Team, and they always find some egregious error. [Thanks Teri and Sara!]

It really is impossible for any of us to be correct all of the time. Even the pros make mistakes.

Philip Corbett, the deputy news editor for The New York Times has just begun a new blog, posting “After Deadline,” The Times’ weekly newsroom critique.

As Corbett explains, “The goal is not to chastise, but to point out recurring problems and suggest solutions. Since most writers encounter similar troubles, we think these observations might interest general readers, too.”

Stop by this blog, enjoy the critiques and comments, and improve your business writing.

My thanks to Andy Isaacson of our Palo Alto Software Web Team who sent me the link to this blog.

Steve Lange
Senior Editor
Palo Alto Software

Putting young minds to work for your businesses

A few weeks ago, on the final day of the BlogHer ‘08 conference, I talked with Karrine McFarlane of Her-media.com and GreatAupair.com about looking locally for virtual assistants. Taking advantage of a local community college or university work program is a great way to not only support your community but give soon-to-be graduates some real life work experience and networking opportunities. 

There is an article at Inc.com that asks the question: Can Student Consultants Help Grow Your Business?

I say yes.

The article talks about a local MBA program that paired the students with a local business.

Becky Oliphant’s (a professor of marketing at Stetson University in Deland, FL) students helped develop a marketing plan and SWOT analysis for a local business called Complete Parachute Solutions – a $33 million company that supplies government agencies with parachutes.

Palo Alto Software has found more than one summer worker and out-of-the-box thinker from the local University of Oregon job center. These are young men and women who are excited to get real world work experience to not only give them a head start on the job market, but put their academic studies to real life situations.

Fresh perspective, great energy, new ideas. What company doesn’t want someone with those qualifications working for them?

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

What if there were no stop signs…

This video has been linked from several blogs today. A great video of what would happen if a large corporation was given the task to create the stop sign?

I think this is a great exercise in focus. From big to small, companies are trying to make the most of their print and online real estate. Making sure to feature all the big partners and the right marketing message. To cater to one market over another. The “new black”, the right font. Make it “web 2-oh”. Always showcasing the new shiny!

When sometimes, all you need is something clear and concise.

Stop.

*YouTube has deleted the video, but you can still view it online. Here for instance: Stop Sign Video

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

Looking at the Long Tail

So put this together: research in the Harvard Business Review examines two specific markets and says the Chris Anderson theory of the Long Tail doesn’t hold up in reality. That’s followed by an excellent analysis by Anita Campbell on Small Business Trends, pointing out that while the long tail might not work for large corporations, it’s still driving small business. And some good comments too.

If you’re interested in small business strategies, or for that matter business strategy in general, check it out at Is it Time to Chuck the Long Tail Theory? | Small Business Trends.

Tim Berry
President
Palo Alto Software, Inc.

Pedal Power for the Olympic Trials

The Olympic Track and Field Trials are going on here in Eugene, Oregon. The city has been getting ready for these two weeks for a long time, now that it’s finally here it’s exciting to see all those plans being put into action.

Besides the track events themselves, there’s a festival going on at the same time, just adjacent to Hayward Field. This festival is free to everyone. There are huge screens for people to see the events, free music, booths for food, areas for kids and information about everything from environmental concerns to local businesses.

Safeway is sponsoring a pedal tent, called the Track Town Pedal Station, where people can sign up or walk in and pedal a bike to generate power that then is used to power the fan festival’s stage. (make sure to watch the video to get a glimpse of our own Kristen Langham in the green, pedaling to generate some of that power!)

In another part of the festival, long ropes dropped down from trees where kids of all ages could clamor up and down the magnificent tree’s on the University of Oregon campus. This was sponsored by the Pacific Tree Climbing Institute and - according to Timmy, the 4 year old son of our CEO - a huge hit.

Sponsoring local events can be great advertising for your company. You don’t always have to spend big bucks for a huge tent and big giveaways. Sometimes it can be something small, yet powerful. Sometimes it’s just as easy as walking around the event in your company tshirt.

Never underestimate the power of local advertising and showing up at events. Networking and marketing your small town business can sometimes lead to much bigger things.

 

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

Planning Ahead - Protecting Key Suppliers

While some people associate business planning narrowly with sales forecasting, or as a means to obtaining investment, it can also be used by companies to assess the impact of changes to the environmental context. This analysis of the future can help inform strategies and tactics in the present, which help to minimise the likelihood of certain outcomes, particularly negative ones happening in the future.

I spotted an advert in a recent edition of Newsweek which resonated strongly with me. The advert was placed by a company that clearly had one eye on the future, had identified a significant threat to a key supplier and had begun to put in place a number of clever activities in an attempt to protect this key supplier.

Who was the key supplier?

It is the humble honey bee, and the company in question is Haagen-Dazs.

Recognising that the ingredients it uses in its ice cream rely heavily on pollination by honey bees, Haagen-Dazs has set up a website which strives to raise awareness of the alarming decline in honey bees. The advert in Newsweek went one step further, consisting of an advert alongside a printed recyclable sheet embedded with wild flower seeds. The instructions suggested you ‘save a bee‘ by planting the page and watering it.

Not only is this a clever campaign that both engages and drives action, but also one that essentially carries no cost for the consumer. In economic terms it is a great solution to a real growing strategic problem, and also a very effective marketing ploy. For ice cream lovers the world over, it is also a very worthy cause!

Alan Gleeson
Palo Alto Software Ltd (U.K.)

Why Property Booms can Kill Entrepreneurship

The negative relationship between property investment and entrepreneurship is not immediately obvious. However, the recent property booms in Ireland and the U.K. (amongst others) helps to demonstrate this relationship. In recent years, both countries have experienced phenomenal growth in house prices. That is, until everything came grinding to a halt at the end of last year. [1]

The net effect of this boom has been one where the incentive to become truly entrepreneurial was significantly reduced – why try and create a new product or service if there was a guaranteed high return from property development? Similarly, from an investment point of view, why consider any other investment opportunity if there was a perceived guaranteed high return from property development?

In Ireland, the short-term results of the boom were a huge increase in people ‘getting into property’ and in the U.K. every second TV show on Channel 4 seemed to focus on property, e.g. Location Location Location, Property Ladder, A Place in the Sun and Grand Designs. Now all manner of problems are coming home to roost as the market collapses and the scale of consumer debt is becoming obvious. [2]

The Irish Government was happy to continue to fuel the boom, rezoning land for development, and cosying up to property developers [3], given how the huge property related taxes were contributing to their coffers. As David McWilliams, a leading Irish economist points out, a national focus on property is damaging as a ‘country which experiences a property boom turns in on itself. The reason for this is very simple, property cannot be traded. Bricks and mortar are tied to the land and the land is fixed and can’t be exported. Therefore, the discipline of international competition is lost.’

I would go further than this, it also destroys enterprise – there have been countless examples of successful businesses in Ireland shutting down because there is a greater return to be had from selling the property for redevelopment than continuing the business as a going concern. [4]

As someone passionate about entrepreneurship however, I take the view that every cloud has a silver lining, and that the property collapse could prove to be an excellent stimulus for entrepreneurship.

As Michael O’Leary, M.D of low cost European airline Ryanair recently claimed, “I love recessions,” he says. “Recessions are much more fun. Good times are a pain in the bum. Good times, any idiot can make money. In recessions, the good get up off their backsides and start doing the kind of sensible things that they should do all of the time. It’s good for business”. [5]

Now that ‘property development’ is no longer a safe bet, and the Irish and U.K Governments realise that the boom is over, it is likely that entrepreneurship, in its purist form, should take off once again. Those who stretched themselves with high mortgages will face stark options: sell up at a loss, or try to make ends meet. For some, second jobbing will be their only option and this will also help to fuel the passions of entrepreneurship in people. It is also hoped that the respective Governments will play their role, after all their taxation policies and planning policies have helped to fuel the boom in the first place.

Alan Gleeson
Palo Alto Software

[1] http://news.bbc.co.uk/1/hi/business/7445864.stm

[2] http://www.grant-thornton.co.uk/press_room/amount_of_uk_consumer_debt_exc.aspx

[3] http://www.independent.ie/national-news/bertie-makes-his-own-pitch-for-the-banished-galway-races-tent-1393773.html

[4] http://www.rte.ie/news/2008/0523/mcnamarab.html

[5] http://news.bbc.co.uk/1/hi/business/7438315.stm

E-mail passed away this morning. Cause of death, inevitability.

Ask any teenager how he keeps in touch with his friends and he’ll spin out his Facebook/MySpace/Twitter account for you. But most likely not his e-mail.

More and more young people are communicating via their MySpace pages instead of email. This kind of trend suggests that the landscape of how we market to consumers will be changing drastically in the next several years.

Does this mean all businesses should run out right now and invest in those social media networks, dropping their older, more traditional modes of marketing?

Well, no. Not exactly.

According to a recent survey, nearly three-quarters of adult e-mail users in North America still use e-mail as their preferred communication for business.

While the other channels are gaining ground, e-mail is still far and away the preferred choice of current consumers.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

Now There’s a Course I’d Like to Take

This is from a Fast Company interview with BJ Fogg, Stanford University professor, who is writing a book on the impact of Facebook:

You recently taught a course at Stanford where you had your students create Facebook apps that turned out to be very popular. How’d you manage that?

Within 10 weeks, they got 16 million people who installed their apps. The week of the final, they had collectively over one million users a day. We talked about psychology, metrics, and this feedback loop between users and creators. We really wanted to tune the students into listening to users. Pay attention to the comments about your apps, watch the numbers, try things, look at other examples and imitate them, think about the psychology, tap into motivation and persuasion, make your best guesses and see what happens.

It’s a very interesting interview. He believes Facebook is enormously important to the way we interact, the biggest thing since radio. Here’s the link again: Why Facebook Is Even Bigger than You Think | Fast Company

- Tim Berry
Palo Alto Software